24.08.2013

Search engines, basics. How to improve position of your site by search

Well, you’re tired of posting, you earned your first money and now it’s time to expand your business… Most valuable traffic is search traffic, which we’ll fight for. We are mostly interested in english speaking audience. So, let’s take up promotion of our site in Google, Yahoo and MSN.

It’s not a secret that most visiters come from Google, but you

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shouldn’t also forget about Yahoo and MSN. Moreover, at the beginning it’s very difficult to get traffic from Google because of its filters set to all new sites and to reduplication of the content if you do not change the content of the site given by the GamblingBuilder Affiliate Programm.

You can read about unique content at the end of the post. We should make search engines know about our site. If you have already posted links in social networks, your site is indexed by 99%. You check it up by typing your site address without http in a search engine. For instance, oursite.com. You want to see it in the search results as well as the referral links from other resources (from social systems in this case). To view the whole list of indexed pages you are to type site:oursite.com. If there’s no result, let’s make search engines know about our site manually:

http://www.google.com/addurl/?continue=/addurl

http://submit.search.yahoo.com/free/request (registration required)

http://search.msn.com/docs/submit.aspx

The next step is to choose keywords for a search engine. This step is an important one as well as the others though. Referral links is a key factor in a process of search. The more referral links your site has, the higher its position in the search list. Links should be like "Online casino", not like "http://www.gamblingbuilder.com".

For example, “Online casino” is an expression, which will help your site rise to the first positions, if the other resources will contain links like this one and with this word. Want your site to be the first? No problems, juts place on the other sites links like Online casino, but you’ll

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have to work hard!

Keep yourself from using such highly competitive words as for their promotion you’ll need a lot of time. For example, for “Online casino”, we’ll have 34.5 mln rivals, and it will be rather difficult to advance your

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site to the list of the first thousand sites. By the way, the number of rivals can be defined very easy: just type the keywords in Google, press “Search” and look at the top of the page, there will be something like “Results 1 – 10 of about 34,540,000”. There is a useful service called WordTracker, which allows you to know the frequency of usage of inquired words. Let’s enter the word “roulette”, for instance, to see all the variations and frequency of inquiries. Each combination of words we search in Google.

For example, “online casino roulette” has fewer rivals than the word “roulette”. Their number is about 5 mln, so this expression can easily be used as a referral link to your site. The thing is that there should not be more than 10 mln rivals; in this case, you have a chance to see your site on first positions. Key words should not also be too rare. Choose the words, which have at least 30 inquiries per month. The same is with Yahoo and MSN.We’ve just talked about the format of referral links.

However, which resources should be used to place links? The main thing is that links should be from the resources of the similar subject, i.e. games, entertainment, etc. That won’t do if the link to your site will be placed at a catalogue packed with tons of other links or at online drugstore. The age, rating and traffic are the most important things in this case. Google has combined them into so-called PR, which varies from 0 to 10.

The more PR is, the better it is for us. PR is shown for a particular page, not for the whole site. It can be so that for pages http://oursite.com, http://www.oursite.com, http://oursite.com/puzzles/ and even for http://oursite.com/puzzles PR will be different.

You can view the PR with the help of the Google Toolbar (type in Google, download, set up) or other online services. So, how can you get links with necessary key words to improve the position of our web site?1.The

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easiest way is link exchange with sites of games, casino and entertainment themes. Of course, big portals are not interested in link exchange, as we are just starting our business.

So, it makes sense to begin changing links with the sites like yours, which takes 30s places in the search list. Go to the contact page and write the author of the site a letter with a link exchange proposal. Both of you will be happy! Try not to place too many links to your website. It’s better to pay attention to their quality (PR). As your site becomes more popular, you will change links with larger portals

2.You can buy links from other resources. You can write to the author of the site that you just develop your project and would like to buy some links. It’s rather boring, but you choose the site to place your link to.

3. Go to TLA or TNX, register there, transfer money to the account and automatically buy links from other resources. The system makes everything itself, and it gives good results. By the way, you don’t have to spend thousands dollars for links with PR5. You may start placing loads of links, which has PR0 or PR1. This will be economically effective. When you earn money from search traffic, you

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can place links with PR2, PR3, etc. However, don’t refuse from old links at once. Search engines don’t encourage when many links appear or disappear at once. Increase PR of links gradually.

4. Links from social systems are still important, especially if they are placed in a proprietary category. Here let’s talk about social systems!

You did your best. The question is: where’s traffic? It’s impossible to get all at once. You should wait for some time. By the way, it’s very useful to install Webalizer. It’s provided by most hosts and allows tracking search inquiries of the site visitors.

Finally, how the content of the site is connected with the place of the site in the search list. It depends on it! The more unique the content of your site is, the better chance your site stands to be in the list. In addition, when you use a feed, the content is the same as on other hundreds sites. Change the content, write or order articles, compose a review on your language to translate it into

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other languageSs (not just English, but other European languages)!

After people start visiting your site from search engines, links to your site will be placed on other resources, and there will begin a

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chain increase of the number of links, which will improve the position of your site. You just have to control the process.

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